The Super Bowl and the Avocado

We’re used to seeing just about anything in a commercial played during the Super Bowl—plenty of beer commercials, of course, and every snack food known in the Hall of Refined Foods. But avocados? Fruits and vegetables have never taken center stage on Super Bowl Sunday but this year, they were front and center. Avocados from Mexico sponsored what was called the first produce ad in Super Bowl history. Imagine that. Billions of people being exposed to ads about a fruit! While savory in flavor, avocados are technically a fruit, not a vegetable.

The ad itself was a take . . .

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